About
Background and contact
Angela L. Martin, public sector sales leader, Old Town Alexandria, Virginia.
Leadership highlights
| Highlight | Detail |
|---|---|
| Quota attainment | 132 percent average attainment from 2020 to 2025, on $21.7M in bookings owned across a federal civilian territory |
| Partner performance | Partner-sourced win rate +212 percent and sourced annual recurring contract value +130 percent, built through Carahsoft public sector go-to-market leadership |
| Team leadership | Directed a team of 12 at Bridgevine, 2012 to 2013, growing PaaS revenue from $1.2M to $2.9M and closing the year at 116 percent of the bookings goal |
| Recent team leadership | Led cross-functional teams of integrators, engineers and program managers at AT&T FirstNet, 2018 to 2025 |
| Technical fluency | Sold and coordinated SASE, SD-WAN and IoT telemetry programs where the delivered design cut network security incidents by 20 percent; lead inventor on U.S. patent 10,204,459 |
| Public sector procurement | FAR and DFAR contracting on the federal side; state, cooperative and E-Rate vehicles on the SLED side |
| Education | B.A. Criminology, University of Northern Iowa |
I sell and lead in public sector: state IT agencies, higher education, K-12 districts and federal civilian departments. Today I am Senior Partner Sales Manager at New Relic, promoted from account executive, running the SLED partner motion through Carahsoft, where I scaled sourced annual recurring contract value by 130 percent and lifted partner-sourced win rate by 212 percent. I also designed and closed a Maryland benefits and DoIT play built on agency modernization, legacy tool consolidation and citizen uptime. Before that I spent seven years at AT&T FirstNet as a Client Solution Executive for federal civilian, owning $21.7M in bookings across USDA, the Department of the Interior, the U.S. Congress, the U.S. Supreme Court and the Capitol Police, and exceeding quota six consecutive years. Earlier I founded and ran a B2B SaaS company, led channel programs at Lumen and Verizon Connect, and a channel sales team of 12 at Bridgevine, and am the lead inventor on a U.S. patent.
Frameworks I work from
MEDDPICC, Mutual Action Plans and the P.A.C.E. hiring rubric from John McMahon's The Qualified Sales Leader, and a set of sales engine principles I have built and refined in my own public-sector selling. The owners, cadences and thresholds I attach to them are my own.
Contact
If you are building or rebuilding a public-sector team, I would welcome a conversation. AngelaLMartin@gmail.com · 303-520-9787 · angelalmartin.com